Dylan Chia also known as "The Sticker Guy".
He is a Singapore based illustrator, content creator and entrepreneur!
When he first started?
When he was 18, DCHTOONS started as a comic account with digital art (in 2021) ♡
He is also ....
an athlete in Taekwondo, he constantly used to work on it everyday
by giving all out at it.
His dream was to be on Taekwondo National Team.
He took part as Taekwondo athlete in 2023 SEA Games and also in
2024 Asian Open Championships.
That's where he built the discipline, time management, that later carried into his business.
About his shop
In 2022 he gradually evolved DCHTOONS into a brand, where people shop his sticker and keychain who appreciate his cute, quirky and relatable illustrations.
Which he built in his bedroom.
Dylan actually started earlier, as a freelancing designer while still in school.
When he started turning his art into products, it didn't work at first.
He started with 'Print on demand' which failed, sales were slow,
nothing really took off.
Then he focused on one simple idea, stickers. They are affordable to produce,
easy to start as a student with limited resources.
But the real challenge wasn't the product, it was getting people to buy.
He had no audience, no budget, and no booth.
So he started small, running pre-orders through Google forms, messaging
friend and family, and slowly saving up enough to get his first booth.
Then he kept going, booth after booth, since 2023, he's done over 60 booths.
Then came the turning point. All while still studying, managing orders, content, booths,collaborations, and school at the same time.
Something most people don't see, but Dylandidn't wait for the perfect moment.
He just started, and that made all the difference.
Then came the turning point.
All while still studying, managing orders, content, booths,collaborations
and school at the same time.
Something most people don't see, but Dylandidn't wait for the perfect moment.
He just started, and that made all the difference.
He got featured on "The Sunday Times" and "The Straits Time" at October 2025.
Then in November, he took an oppertunity to share about his stickers
and his journey at "The Career Ladder".
Till date he is giving interviews with multiple publishers and bloggers.
In August 2026, he done his graduation.
He did multiple booths and build connections with strangers,
which helped him in growing the online presence.
By posting consistently online, he got recognized by new pople who
is interested in what he does and even few reels became viral too.
Where he has direct B to C business.
And later he went into D to C ♡
His Clients and collaborations
He worked with different organizations and brands to create relatable and
cute illustrated products and licensed as well with few and completed the
projects successfully.
The one which standed out is the collaboration with 'Dododots' pimple patyches.
His advice for creatives who want to start their business
As soon as you got something that is able to, you know, just work.
It's not perfect yet, but it's able to work.
He's on Instagram YouTube
You can shop from here
and also can be part of his sticker club.
If you like my work, you can support HERE
Want to be featured in the blog post???
Contact me at Instagram: @yash_creations_art for more information 🙂
